THE Abzorba technology Story
A Paradigm Shift in Skincare Products
If there’s one thing this great little country of ours overachieves at producing, it’s practically-minded inventors – and Graeme Robertson ranks amongst the finest and most ingenious of Kiwi out-of-the-box thinkers.
Driven by parental concern, Graeme, a ‘blue water’ yachtie himself, felt compelled to develop a sunscreen solution that would provide his fair skinned children with long-lasting protection from the harsh New Zealand sun. The brief he gave himself was to come up with a once-per-day application type gel suitable for an outdoor coastal environment that, unlike other sunscreens, would not wash off in the sea nor erode off with physical activity. That was back in the early 1980’s.
The result was a new anhydrous skincare technology – christened “Abzorba Technology” – a fundamental paradigm shift from emulsion-based skincare products.
In addition to the skincare benefits of our Abzorba Technology, all of our products are Eco-Friendly. Our sunscreen SPF50 in particular, owing to its plant oil water free base, leaves absolutely no residues (including nano-particles) to contaminate the environment making it coral reef friendly. And, for those that prefer swimming pools there are no residues to clog the pools filtration systems.
Graeme’s anhydrous sunscreen product was initially distributed to the local surfing and yachting community, a litmus test it passed with flying colours. Everyone including Olympic gold medallists, were highly impressed with both Abzorba’s excellent sun-protection effectiveness and, almost as importantly, how easy it was to use and spread. Just one single application provided sufficient protection for a full day’s surfing or yachting in the sun and sea. Before long Graeme was selling his anhydrous sunscreen and moisturiser to the local community and beyond.
Further development and trials led to Graeme winning a KPMG Business Award in the late 1980’s.
Word of Graeme’s breakthrough Abzorba sunscreen technology spread beyond New Zealand, and everything changed. In 1998 he was invited by a Canadian Businessman to a meeting in France which involved visiting several pharmaceutical and cosmetic companies. From there, Graeme was taken to Montreal Canada where a six week visit turned into a thirteen year stay and the creation of Dermatol Inc, the North American vehicle for fine-tuning the ever developing “Abzorba Technology.”
But Graeme’s Abzorba would prove to be far more than just a leading edge sunscreen technology. The work he’d put into the product’s development has made it available for other possible applications. While selling Abzorba products through the cosmetic skincare route, users started reporting unexpected healing benefits, so Graeme decided to have his technology trialled and anecdotally tested for medical purposes. The resultant testimonials were extremely favourable.
However, during this time Graeme went through a personal tragedy that resulted with him returning to New Zealand in December 2011.
Once back home, Graeme decided it was time to bring Abzorba technology into the mainstream. In December 2012 he formed FUTECNZ™ Limited. He teamed up with a long-term contact friend to set up a marketing and distribution network as a retail arm for selling the Abzorba product. Unfortunately, due to financial restraints his friend ceased trading in 2019 which eventuality prompted Graeme to open the door of opportunity to other interested parties.
Graeme feels that the time is now right to either sell or licence his technology to a company that has the required capability and funds to transition his skincare technology from cosmetics to pharmaceuticals. The Abzorba skincare technology is owned by FutecNZ Limited which is 100% owned by Graeme Robertson. As Graeme is both the inventor of Abzorba and owner of FutecNZ Limited, there is little to no red tape or corporate complexity to navigate. The introduction of Abzorba technology into the product range of those interested in purchasing or licensing it, will effectively be disruptive to their competitors in the skincare market as it is a non-emulsion-based product.
Should your company be interested in the Abzorba technology, Graeme is more than happy to meet and work with your R&D people to take the product to clinical trials, eventuating in clinical claims.
Our vision is to revolutionise skin protection in the great outdoors by employing leading edge bio-molecular technology led by practical research. Everything we do is geared towards nourishing and healing the skin against the harmful effects of the environment, whilst at the same time not causing any harm to the environment.
“One application lasts all day on the water even though for me, racing dinghies is a biathlon event (swimming and sailing)!”
“Leaves my skin in great condition and stinging eyes are a thing of the past. Now I’ve got the whole crew converted”
“Doesn’t irritate my son’s sensitive skin, nor get in his eyes, he likes the feel of it on his skin”